If you want your business blog to gain more audience, you need to implement a good search engine optimization strategy. You need to place keywords strategically, so you can improve your search engine rankings. So, how can you further increase organic traffic and improve your blog’s online presence?
1.Do your own keyword research.
Make sure to do keyword research before producing blog content. Start with a blog idea, and then research the right keywords and phrases. You can also do some research about the phrases and keywords associated with your industry, brand, service or product. This is an important step to improve your content’s visibility and to be the best seo packages.
2.Utilize keyword research tools.
Utilize specific keyword planner tools such as Google Adwords and SEMrush to know what different people are looking for with regards to your post’s topic. These kinds of platforms can show you the details of your competitors, and what more you can do to rank higher in search results. Make sure to put related phrases and keywords throughout the body of your psot to increase SEO value.
3.Place the keywords appropriately to optimize your content for SEO.
Do you already have the keyword list you are optimizing for? Then, it’s time to write your blog post with these specific keywords in mind. Make sure it appears in the URL, heading, metadata and opening paragraph.
4.Write evergreen content.
Blog posts shared that are shared through email newsletters, social media and other channels will see most of its traffic within days after being shared. However, you must know that blog posts with high rankings on search engines continue to generate traffic months and even years after being posted. Make sure that your content are evergreen—meaning they must still be relevant years after being shared.
5.The longer the content, the better.
Google and other search engines prefer web pages with relevant, rich content. The longer your content is, the better. Why? Well, you have the chance to sprinkle it with quality phrases and keywords. While there is no specific length required for every blog post, a longer one is recommended to maximize SEO strategy.
6.Keep it fresh.
It is crucial to monitor the long-term traffic of your posts. You need to revisit your blog regularly, to ensure that all of your posts are fresh and up-to-date.
7.Implement a link strategy.
If you really want your website to increase its search rankings, make sure to link your own website to another reputable website. The more links you have on other websites, the more reputable you will be for Google and other search engines.
8.Always end with a call to action.
Effective call-to-action statements are crucial if you want to gain more sales and leads. You need to continue engaging with your target audience if you want them to get to know your business, brand, products and services. Make sure that each of your blog posts end with an effective call to action.