Do you practice an efficient link building approach? Sometimes, the most important things get the utmost attention, and the small aspects (that also matter) are forgotten so easily.
This post can serve as your guide as we go back to review the basics. Let us now walk through the detailed anatomy of an optimized website page.
What are the elements of a fully optimized website page?
The “H1” tag is the headline for your blog content. Are you using WordPress? If yes, then your H1 will default to your blog title. You can use these as descriptive headlines for your posts. Remember that it should match the website page title, since your visitors will expect your SERP snippet to match with your headline once they find your content.
Always remember that your website page titles should accomplish 2 things:
- Convince your visitors to click on your website links, once it has ranked in the organic search.
- Display your primary keywords, to help you rank higher in organic search.
Good URL Structure
The structure of your website URL is very important. First of all, make sure it doesn’t contain the following:
- Special Characters
- Capital Letters
Furthermore, you shouldn’t choose very short URLs. Here is an example of a good URL:
If you really want to rank higher on search engines, you need to keep your URLs focused on your primary keyword.
At this point, you already know secondary and primary keyword phrases are both very important. The body text is where you can truly blow out keywords—covering both synonyms and long tails.
Google accomplished huge strides these past few years. While bloggers like you should focus your content on your own keywords, you shouldn’t overdo and jam them in. Google can read thousands of pages, and can connect words just like how we communicate.
Use your own voice in writing your content. That way, it will be indexed by google search engine optimization the way it should be. Again, don’t jam in your keywords into your website content—you wouldn’t want to face optimization penalties.
Internal and External Links
Search engines like Google crawl websites through links. External links can provide relevancy and trust. These links can send a message to Google—that is, your webpage is reliable source of information, and deserves a higher ranking.
ALT attributes and photos
Both alt tags and image naming conventions help give your page its much-needed ranking boost. As we all know, search engines can’t really see images, so they rely on file names and ALT tags to be able to understand what they are all about.
You should not stuff keywords in your images. Just give your photos names that honestly describe them. As long as you’re uploading compelling, relevant images for your visitors, the naming convention should match. This approach can help you get indexed for several long-tail searches.
A webpage’s meta description is not directly used in the algorithms of search engines. However, it still plays a crucial role in whether potential visitors will click the link or not.
As Google continues to move towards user engagement signals, meta descriptions are becoming more and more important. Always make sure to write one that can capture the reader’s’ attention. Your goal? Convince them to click the link!
Social Media Sharing Buttons
You can’t deny the strong impact of social media on SEO.
It is important to give your readers the ability to share your blog content with just one click of a button. Do you blog in WordPress? If yes, you are lucky! WordPress has thousands of free plug-ins both beginner and experienced bloggers can use.
Let’s wrap this up!
As SEO professional, we often deal with a lot of SEO tasks. Always pay attention to both big and small details. Remember, as Google continues to improve its algorithm’s ratings, many elements can’t go unnoticed.